Cosmetology centers in Estonia
3 chains in total, sorted by number of locations.
All chains
Ilustuudio Mariell · 4 locationsIlustuudio Mariell is a full-service beauty salon chain with four locations in Tallinn and Tartu, bringing hairdressing, cosmetology, manicure, eyelashes, permanent make-up and massage under one roof.
Le Salon · 3 locations
EsteeSalon · 3 locationsA full-service beauty salon chain in Tallinn offering facials, manicures, pedicures, eyelash extensions and laser hair removal.
A beauty (kosmeetik) chain is two or more beauty salons that offer beautician services — facial treatment, brow and lash work, depilation, permanent makeup — under one brand, with a shared price list and shared training. Unlike a licensed aesthetic clinic regulated by the Health Board, a beauty chain does not perform injections or medical laser procedures; the focus is on everyday skincare. Estonia's beautician market is strongly dominated by solo practitioners, and multi-location brands are rare: the ilusalong24.ee directory currently confirms three beauty chains with ten salons in four towns in total — Ilustuudio Mariell, Le Salon and EsteeSalon.
Estonia's beauty chains — the best-known names
Ilustuudio Mariell is the directory's largest beauty chain: four salons in Tallinn and Tartu. The chain's distinctive feature is scale — more than 85 beauty professionals work under one roof, which keeps waiting lists short and a same-day appointment is often available. A facial, a manicure and brow tidying can usually be combined into a single visit, saving separate trips. If your schedule changes fast, that scale is the most practical reason to prefer this chain.
Le Salon is the most geographically spread beauty chain, with three salons — in Tallinn, Pärnu and Narva. These are La Biosthétique representative salons where beautician, hairdresser and hand care sit under one roof. That model suits wedding and event clients who want their whole preparation done in one place, and the same service selection applies in all three towns. Of the three chains, Le Salon alone reaches Ida-Viru County, which matters in practice to Narva clients.
EsteeSalon runs three salons in Tallinn and covers a wide list of beauty services under one brand: facial treatment, manicure and pedicure, lashes and brows, laser hair removal and teeth whitening. Since all three locations are in the same town, you can book wherever there is a free slot. Not every beauty salon offers teeth whitening and laser hair removal, so this chain is worth checking if you are looking for those services.
How to choose a beauty chain
Start with where you actually go. All three chains are present in Tallinn, only Ilustuudio Mariell in Tartu, and only Le Salon in Pärnu and Narva. If you move between towns, the same chain's advantage is continuity: your skincare plan or brow shape does not start from scratch in a new town, because the chain's practitioners work to a shared methodology and use the same product line.
Second, compare the service range, since the three chains have different emphases. Ilustuudio Mariell bets on scale and fast appointment availability, Le Salon on a combined visit where beautician and hairdresser share a house, and EsteeSalon on a long list that also includes laser hair removal and teeth whitening. Check the chain's page before booking to confirm your specific procedure is offered at every location — a larger salon usually has a wider selection than a smaller one.
Third, price level. All three chains sit at the directory's mid tier (€€), so the choice is not about price but about location and service range. A chain still gives one advantage: the price list is usually published for all salons at once. The exact amount depends on the length of the procedure and the product line used, so for a longer treatment it is worth asking the price before you arrive.
Frequently asked questions
What is a beauty chain?
A beauty chain is two or more salons offering beautician services — facial treatment, brow and lash work, permanent makeup — under the same brand, with a shared price list and training. A chain does not perform injectable procedures; those belong to licensed aesthetic clinics.
How many beauty chains are there in Estonia?
The ilusalong24.ee directory currently confirms three beauty chains: Ilustuudio Mariell (four salons in Tallinn and Tartu), Le Salon (three salons in Tallinn, Pärnu and Narva) and EsteeSalon (three salons in Tallinn). Together they run ten salons in four towns.
How do I find the nearest beauty chain location?
Open the chain's page — Ilustuudio Mariell, Le Salon or EsteeSalon — to see all its locations by town. If there is no chain in your town, check all beauticians or your own town's salons, for example Pärnu.