Men's beauty care in Estonia — guide and services

Men's beauty care is the fastest-growing segment of the Estonian beauty market. As of April 2026, the number of male bookings in the Ilusalong24.ee directory is 35% higher than a year ago. The mix of services has changed too: sports massages, facials, beard shaping, hair transplants, botox. This guide gives you the overview.

The most popular men's beauty services in Estonia in 2026

1. Haircuts and beard care

The largest segment — and the most stable. Estonia now has 40+ “barbershop”-style salons catering exclusively to men.

• Haircut: 15–35 €
• Haircut + beard care: 25–50 €
• International-brand hot-towel beard treatment: 35–70 €

2. Facials for men

Men's skin is thicker and oilier, but just as vulnerable to ageing. Popular male-specific treatments:

• Deep-cleansing facial (60 min): 45–75 €
• Anti-acne facial as a course: 60–95 €/visit
• HydraFacial for men: 95–150 €

3. Laser hair removal for men

A growing segment — body hair on men (back, chest) and facial lines (beard-line shaping).

• Full back (1 visit): 140–200 €
• Back, package of 6: 770–1060 €
• Beard-line shaping: 80–130 €

4. Massage and physiotherapy

Men's massage bookings are on the rise, especially among men who play sport actively:

• Sports massage (60 min): 50–80 €
• Lymphatic drainage: 55–75 €
• Deep-tissue massage: 60–90 €

5. Hair transplants

Over the past 5 years, 4 large hair-transplant clinics have opened in Estonia (in Tallinn). Turkish competition has forced prices down.

• FUE, 1500–3500 hair follicles: 1 500–3 500 €
• FUE, 3500–5000 hair follicles: 3 000–5 500 €
• Finnish or Swedish clinics: 2–3× more expensive

6. Aesthetic injectables for men

“Brotox” — botox for men. Up 50% in 2026 compared with 2025. The popular areas:

• Forehead lines: 25–30 units, 200–310 €
• Crow's feet: 15–24 units, 140–260 €
• Excessive sweating (underarms): 50–100 units, 500–900 €

A man's forehead usually needs 30–40% more units than a woman's — stronger muscles.

Skincare at home — what's different for men

• Thicker skin: tolerates stronger peels and retinol (start at 0,3% rather than 0,5%).
• Higher sebum production: needs more thorough cleansing (salicylic acid 1–2%).
• Shaving irritation: men's skin needs hydration beforehand and soothing afterwards (an alcohol-free cream).
• Under-eye puffiness: often genetic in men; home care only goes so far, and among clinic treatments retinol + a caffeine serum + lymphatic drainage help.

Who men's beauty care is for

The typical target groups:

• 25–35: acne and its marks, hair care, preventive botox.
• 35–45: facials for stress, first anti-ageing treatments, hair transplants.
• 45+: HIFU/SMAS tightening, botox, facials as a programme.

Where in Estonia the choice of men's clinics is best

• Tallinn: the widest choice, specialised “men's only” clinics, the highest prices.
• Tartu: 15–25% cheaper. Plenty of “barbershop-style” salons aimed at a student-age clientele.
• Pärnu: men's packages offered by spa centres (massage + facial).

Where to go next

• Beauty trends 2026
• Botox — a guide (applies to men too)
• Laser hair removal — a guide
• The best hairdresser and massage in Tallinn
• Beauty clinics in Tallinn
• The full beauty-services directory

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