Vitamin C in skincare
Also known as: L-ascorbic acid, vitamin C, ascorbate
An antioxidant that neutralises free radicals and stimulates collagen. The morning must-have of any anti-ageing routine.
Vitamin C, or ascorbic acid, is an antioxidant that protects the skin from free radicals, stimulates collagen production and brightens pigment spots. At Estonian beauty salons and with beauty therapists, vitamin C serums are recommended as part of a morning routine — combined with SPF it gives protection from sun damage, and over a course it leaves a more even, radiant complexion.
How does vitamin C work?
Active L-ascorbic acid neutralises the free radicals generated by UV radiation and environmental pollution, which would otherwise damage collagen and DNA in the skin. Over time, vitamin C stimulates fibroblasts to produce new collagen, which strengthens the skin and reduces the appearance of fine lines. It also inhibits the enzyme tyrosinase, reducing the intensity of pigment spots.
Effective concentrations range from 10–20%; 15% L-ascorbic acid is the gold standard. Less stable forms (such as magnesium ascorbyl phosphate) are gentler but work more slowly. Store the serum in a dark bottle, somewhere cool — a product that has oxidised (turned orange/brown) no longer works properly.
Vitamin C in Estonia
At Estonian beauty salons, a vitamin C serum course is a popular morning routine. Pharmacies and cosmetics stores stock both cheaper options (€15–25) and professional brands (€50–120). Salon facials built around a vitamin C course cost €60–95 per session and often include ultrasonic cleansing, exfoliation, and driving the serum into the skin with sound-wave technology.
Frequently asked questions
What is vitamin C?
Vitamin C, or ascorbic acid, is an antioxidant used in cosmetics to protect the skin from free radicals, stimulate collagen production and brighten pigment spots.
Is vitamin C safe in Estonia?
Over-the-counter cosmetic vitamin C serums are safe for all skin types. A slight tingling may occur the first few times; for sensitive skin, start with a lower concentration (10%) every other day.
Where can I learn more about vitamin C?
See a beauty therapist at an Estonian beauty salon, who will assess your skin type and recommend a suitable serum along with a usage routine. Using it together with a morning SPF is always recommended.
Related pages
This service in Estonia
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